MORE ABOUT THE PROJECT
"MIASNITSKY"
"MIASNITSKY"
- аimplementation of a content strategy for a food-themed account (with over 180k followers)
- participation in brand factory photo shoots
- involvement in organizing the offline event "Grill Fest" with Chef Ivlev
- keen understanding of company branding and participation in creating banners, posters, cash register videos, design layouts
- participation in organizing the offline event "Grill Fest" with Chef Ivlev
- participation in brand factory photo shoots
Involvement in the project as a Project Manager.
Miasnitsky Row is among the top five leaders in the market of meat gastronomy in Moscow and the Moscow region.
WHAT WAS DONE:
WHAT DISTINCTIVE FEATURES WERE UTILIZED IN THE PROJECT:
MORE DETAILS ABOUT THE "SIGMA" PROJECT
"SIGMA" is a conceptual restaurant located in the Presnensky district of Moscow.
WHAT WAS DONE:
- increased restaurant visibility
- boosted revenue through social media efforts
- enhanced content quality
- emphasized video content for organic growth
- elevated website traffic
- established collaborations with bloggers and online communities
Subscribers count: 1995
Engagement Rate (ER): 0.094%
- the account was not consistently maintained
- here was a lack of video formats (reels, dynamic stories)
- quests rarely tagged the account
- the account did not contribute significantly to the restaurant's visibility and revenue
PROJECT BACKGROUND:
VIDEO CONTENT FOR SIGMA
Here's how the "Sigma" profile transformed over the course of 3 months working with our agency.
• the number of subscribers increased to 2200
• the ER (Engagement Rate) improved from 0.94% to 1.6%
• account reach expanded by 285%
• content reactions tripled
• in the first two months, the account was prepared for traffic, and active traffic acquisition from communities and bloggers started from the third month
• the ER (Engagement Rate) improved from 0.94% to 1.6%
• account reach expanded by 285%
• content reactions tripled
• in the first two months, the account was prepared for traffic, and active traffic acquisition from communities and bloggers started from the third month
- development of a pre-launch structure for course offerings
- creation of a Reels funnel, with videos within the funnel accumulating up to 1.5 million views
- implementation of a comprehensive 360-degree social media strategy, covering the entire cycle from content creation to the launch of online courses (specific revenue figures from the courses are undisclosed)
- integration of native pre-warming techniques within Stories
Alexander Shakhov is a social psychologist and an expert in gender and family relationships. He has conducted over 500 seminars and training sessions in 350 cities across 35 countries, including Switzerland, Germany, France, Italy, the United States, and more..
WHAT WAS DONE:
MORE ABOUT THE PROJECT
WITH A. SHAHOV
WITH A. SHAHOV
MORE ABOUT THE PROJECT "COMOTOMO"
- developed and enhanced the social media presence of the official distributor
- managed the entire process, including updating the brand's content strategy, providing an end-to-end team, and producing video content
- incorporated current trends into the brand's strategy.
- orchestrated a photoshoot involving infants
- achieved a 100% increase in engagement and reach metrics.
- created a "community" format for the brand
- expanded the strategy by establishing a presence on the MOM LIFE social network
- increased wholesale collaboration inquiries through proactive social media engagement
Comotomo is a globally recognized brand that has earned the trust of celebrities like Kim Kardashian, Justin Timberlake, and Anne Hathaway. They offer the first and only 100% non-toxic silicone baby bottle that naturally mimics breastfeeding.
WHAT WAS DONE:
We know how to bring even the most unconventional and extensive projects to life
ALSO, WE HAVE EXPERIENCE IN THE FIELDS OF
BACKSTAGE
Production is one of the most crucial aspects of our content strategy EVER, ensuring a professional and high-quality atmosphere in all our shoots.